International Experience Centre Branding
At the University of Waterloo, international students make up roughly 15% of the student body. To better support their unique needs, the International Experience Centre centralizes immigration consulting appointments, social gatherings, exchange and study abroad resources, and more.
As a part of its opening, I developed the Centre’s visual branding. Key graphics include a ribbon that incorporates University colours and ideas of travel. Illustrations of our mascot (King Warrior) and his partner (Goose) invite playfulness.
Role
Multimedia Design Specialist
Duration
January 2024 - September 2024
Tools
Illustrator, Photoshop, InDesign