International Experience Centre Branding

At the University of Waterloo, international students make up roughly 15% of the student body. To better support their unique needs, the International Experience Centre centralizes immigration consulting appointments, social gatherings, exchange and study abroad resources, and more.

As a part of its opening, I developed the Centre’s visual branding. Key graphics include a ribbon that incorporates University colours and ideas of travel. Illustrations of our mascot (King Warrior) and his partner (Goose) invite playfulness.

Role
Multimedia Design Specialist

Duration
January 2024 - September 2024

Tools
Illustrator, Photoshop, InDesign

Email Banners

Flyer

Posters

Murals

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Student Success Office Branding